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ProGrade Digital announces new SD cards and CFexpress technology at NAB

by adamhanlon

ProGrade Digital has announced a family of SDXC UHS-II V90 memory cards and has demonstrated CFexpress 1.0 technology in 1TB capacity offering 1,400MB/se data transfer speeds. The new SD cards are available in 64GB, 128GB and 256GB capacities. The CFexpress format is planned to replace both CFast and XQD formats.

The SDXC UHS-II V90 memory cards will be shipping from May, priced at $99.99, $189.99 and $379.99 respectively.

Press releases

ProGrade Digital Announces SDXC UHS-II V90 Memory Cards

V90 Essential for Data-Intensive 6K, 4K, Motion JPEG, High Bit Rate MPEG-4 Video Capture

Company Also Affirms it has Begun Shipping CFast & SD Dual Slot USB 3.1, Gen. 2 Card Reader

NAB, LAS VEGAS, NV – April 8, 2018, 1:00 pm Pacific—ProGrade Digital, founded with a mission to provide the highest quality professional grade digital memory cards and workflow solutions, announces its V90 premium line of digital memory cards—a step up in performance to sustained read speed of up to 250MB/second and sustained write speed of up to 200MB/second. ProGrade Digital SDXC UHS-II, U3, Class 10, V90 brings peak performance to upper-end DSLR, mirrorless, camcorder and digital cinema cameras—cameras that produce incredibly rich data streams and require more from a memory card. This elevated performance ensures faster capture during data-intensive processing, most notably for the Panasonic GH5S, Panasonic AU-EVA1, Canon Cinema EOS line and Canon EOS 5D Mark IV. ProGrade Digital SDXC UHS-II V90 memory cards in 64GB, 128GB and 256GB capacities will be available at the start of May.

The company also affirms it has begun shipping the ProGrade Digital CFast & SD Dual Slot USB 3.1, Gen. 2 Card Reader, $79.99 USD. ProGrade Digital memory cards, card readers and workflow solutions are available on the B&H Photo and Video website. Customers in select regions may also purchase from www.progradedigital.com and Amazon.com.

“Today’s creative pioneers are producing more video than ever before,” said Wes Brewer, founder and CEO of ProGrade Digital. “There are a range of recording options in today’s high-end professional camera market–6K, 4K, Full HD and varying frames per second (fps)–many of which require write speed performance from memory cards not commonly seen in the past. To serve these needs, we introduce a new level of performance to our SDXC product line, achieving a V90 rating. Whereas our core ProGrade Digital SDXC cards offer superb value at V60, the new V90 line ensures that ProGrade Digital has a solution for every SD video application on the market today.”

ProGrade Digital SDXC UHS-II, U3, Class 10, V90 delivers:

Card Format: SDXC UHS-II, U3, Class 10, V90
Speed: 250MB/sec read speed; 200MB/second write speed
Capacities: 64GB, 128GB, 256GB
Pricing: $99.99, $189.99, $379.99

The founders of ProGrade Digital are industry veterans in the removable storage and digital photography industries. Each, having spent time at leading companies such as Lexar and SanDisk, brings extensive expertise in the design, development and manufacture of digital storage products, plus longstanding relationships with key manufacturing and supply chain partners. The company focuses exclusively on development of memory cards, card readers and workflow software for professional imaging markets. Flagship products, ProGrade Digital CFast 2.0 and ProGrade Digital SDXC UHS-II, are optimized to render maximum performance when paired with high-end DSLR, mirrorless, camcorder and digital cinema cameras from manufacturers such as Canon, Nikon, Panasonic, Sony and Blackmagic. ProGrade Digital memory cards expand the creative visions of cinema and photography professionals around the world. International customers may purchase ProGrade Digital products on the B&H Photo and Video website. Customers in select regions may purchase on www.progradedigital.com and Amazon.com.

ProGrade Digital is First To Publicly Demonstrate CFexpress™ 1.0 Technology in 1TB Capacity

1,400MB/Second Data Transfer Speed Reaches New Milestone

NAB, LAS VEGAS, NV – April 8, 2018 1:00 am Pacific—ProGrade Digital, founded with a mission to provide the highest quality professional grade digital memory cards and workflow solutions, has become the first company to publicly demonstrate the CFexpress™ 1.0 technology with 1TB of capacity. Debut of this important next generation digital memory card form factor, presented by CEO Wes Brewer and VP of Marketing Mark Lewis at NAB in Las Vegas, provides solid proof that the industry is moving toward productization of this new standard.

“The CFexpress standard has been evolving for several years within the CompactFlash Association as a successor to both CFast™ and XQD™ formats. We are pleased to be working within the CFA and aside device manufacturers to bring to market this next generation removable storage standard,” said Brewer. “Industry adoption of CFexpress will allow for much higher resolution and higher bit rate image capture than ever before in many still image and video capture devices. Faster offload speeds will also greatly benefit the post-capture workflow through the extremely high read speeds it provides. With our demonstration today, we’ve also been able to show compatibility for the CFexpress Type B form factor with XQD memory cards–showing operation of both card standards in a common Thunderbolt™ 3 reader.”

ProGrade Digital demonstrated performance benchmark speeds exceeding 1,400MB/second and burst write speeds of greater than 1,000MB/second–nearly three times faster than CFast memory cards and more than four times those for SDXC™ UHS-II.

CFexpress 1.0 Demonstrated Technology Key Features: